Well, let’s turn that around: Why are other packages so expensive? The plain fact is, we don’t have to charge tens of thousands of dollars to make a decent profit. We’re professional software designers. We know how to generate professional code at a reasonable cost. We don’t set prices just to maintain parity with our competitors (much to their chagrin). Distributors have told us over and over that most other systems are just plain overkill, only making their life more complicated. From our point of view we haven’t skimped with SAFE at all; we’ve simply given you what you really need.

Also, we’re just plain frugal. We don’t put money into a lot of flashy things, other than software development and knowledgeable customer support. For example:

• We don’t do fancy  sales seminars
• We don’t have stylish brochures
• We don’t run expensive ads
• We don’t pre-sell vaporware

What we do is simply put out a good product at a fair price, let you try it before you buy it, support it with qualified people , and hope that our customers will say enough good things about us in order to garner more business. It’s worked for over twenty five years years so we must be doing something right!